Welcome to
Cowgirl Cardio
Madeleine Mae is a Montreal-based line dance instructor, choreographer, and digital creator redefining modern country dance through her signature Cowgirl Cardio style — a high-energy, confidence-driven approach that transforms any dance floor into a community.
With over 225,000 followers and 100+ million lifetime views, Madeleine has built one of the largest line dance audiences online, turning viral choreography into real-world impact.
She has collaborated with Universal Music Canada, danced alongside artists including Dasha and Dustin Lynch, and brought her choreography to major festivals such as Cavendish Beach Music Festival and Nashville Dance Festival, creating immersive fan experiences that connect music, movement, and culture in a powerful way.
From teaching packed country bars and clubs across Canada to activating large-scale festival audiences, Madeleine doesn’t just teach line dancing — she builds moments. Her routines are accessible, empowering, and designed to bring dancers of all skill levels into the spotlight.
Madeleine Mae isn’t just participating in the country dance movement… she’s leading it.
Madeleine Mae is more than a viral creator — she is a proven live experience driver.
Her choreography translates directly into real-world attendance, audience engagement, and brand visibility across festivals, venues, and digital platforms.
From large-scale festival activations to brand campaigns and custom dance creation, Madeleine partners with organizations looking to connect with modern country audiences in an authentic, high-energy way.
Her work blends performance, community building, and digital reach, ensuring every collaboration lives both on the dance floor and online.
Work With Madeleine
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Festival activations
Venue residencies
Line dance workshops
Headline dance programming
Fan engagement activations
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Sponsored content
Campaign choreography
Event appearances
Brand ambassadorship
Experiential marketing integrations
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Madeleine creates custom choreography designed to drive social engagement, streams and audience participation.
This includes:
Custom choreo set to your track
Social rollout strategy
Community participation activation
Viral-first choreography design
Past results include songs reaching millions of engaged viewers and real-world dance adoption.
Brand Collaborations
Contact Us
Social Media
Over the past year, Madeleine has seen breakout growth by turning line dancing into a viral, modern movement online, and then converting that momentum into real-world turnout. Through high-energy choreography and beginner-friendly tutorials, she has built a highly engaged audience that doesn’t just watch her content — they learn it, practice it, and show up ready to dance. Her routines are designed for participation, making them instantly accessible while still feeling current and culturally relevant within the country music space.
225K+ FOLLOWERS • 100M+ LIFETIME VIEWS
